Taking a new direction

I hear top business people telling companies that to stay in the public eye you need to constantly reinventing to stay new and fresh: relevant. I’m just a small fish in a very big sea, but I sat back and pondered.

When I started Grans I had no idea that I would still be here doing what I love 6 years later. I have learnt lots of new things in those years too and I would wager there is still lots for me to learn. The question I found myself facing was ‘am I happy with how I am set up?’ No. It was an easy and brutally honest answer. I had thrown things together quickly when I was setting up: I suppose at the time I didn’t think it would last. Now it was time to make my mark. With the help of a friend my logo came to life, simple; no fuss and I love it.

Anyone that knows me will agree when I do it; I do it. So along with the logo came the new business cards, stickers and then the plans for packaging. Things had to be right. Yes it means no creating for a while but hopefully it will be worth it. Ok there are still needles on the go at lunchtimes: I can’t go cold turkey. Don’t get me wrong there was a major wobble before this point and it was close to shutting down and giving up. At the moment I was going to throw in the towel my thoughts drifted to my Mum. She would be proud at what I have achieved. Then a friend, who I have never met, gave me a boot up the bottom. I am good and I am proud of Grans so now there is a new desire.

There is a deadline I have in mind and I want to clear some stock. I have to or there will be a storage issue. So I need to balance making up the materials ready for a fair/sale and using what I can towards the new lines. Am I excited? You bet. I’ve done some research and there doesn’t seem to be much out there and what there is seems expensive. Am I worried I’ll fall flat on my face: Oh yeah but if I don’t try I’ll never know. There is paperwork and regulations involved but I am getting my head around that so this is going to happen. Grans is off in a new direction but don’t worry I’ll still be here to take your custom orders and make the items I love.

3 Responses to Taking a new direction

  1. Ro 31st May 2018 at 9:53 am #

    Wow! How inspiring – that is something I need at the moment so I will try to take a leaf out of your book x

  2. Patricia Bowmar-Scothern 31st May 2018 at 1:40 pm #

    Well done you, I have thought about this a few times, then I think it’s too late wrong end of your life. I do enjoy knitting, would I still enjoy it if I had all the paperwork, possibly not.

    • Elaine Lowton 31st May 2018 at 3:40 pm #

      I don’t know that it is ever too late to try Pat. That’s why I still want to keep doing items I love along side the new lines, but who knows where it will lead

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